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Planning NFT PFP Project
NFT PFP project planning is an important process of branding content. It’s not just a PFP project, but every content in the world needs branding. So, you need to understand the methodology of branding to plan the process of embodying your ideas to actual sales.
The NFT PFP project is just that everything that happens in reality is fairer and more transparent on the blockchain. From a branding perspective, the creator of the project should understand what investors or community members should expect from the creator. It's a process that must go through to know and act on the definition of content, and how you want it to be recognized by the public.
Sometimes branding is misunderstood as a deflationary notion, such as establishing visual identity, but in fact, it is a vast concept, so we summarized some of the factors that can be applied to the NFT PFP project below.
Permanence
The NFT PFP project is the process of creating a community. It is necessary to make timely changes to the community according to changing trends, markets, and people's tastes. It is important to create a playground that the community can enjoy and operate properly.
Categorizing
You have to decide who and how you want your project to be recognized first. Research and categorize projects that might be a good reference. Analyze a project that would be a role model, or research a project that is similar to what you want to create.
Positioning
When categorizing is finished, you should think about where your project can be positioned. You should evaluate whether you can settle in a marketable position, considering various factors such as content, design, advertising, service, experience, and community response.
Reputation Management
The NFT PFP project must manage the community transparently and fairly. Creators should regularly check with community management what kind of perception holders, potential investors, and bystanders have about their brand.
Community Management
A community of business partners, holders, potential investors, and visitors can also be a marketing tool to promote your content. Investigate how they are communicating your content in different channels and what people they interact with.
Overall, branding is important because it increases the business value of your brand, creates new customers, gives you pride in the community, and keeps the community permanent.
However, depending on the nature of the project, you may or may not run the community. The essence of NFT PFP projects is often referred to as communities. The basis of community management begins with branding your content.
Components of NFT PFP Planning There is no standard procedure for NFT PFP planning. Depending on the direction of branding, promotional marketing methods, and the nature of the content, the flow of planning can vary as much as possible, and the planning itself can be carried out parallelly and simultaneously. Then let's take a look at the components of the NFT PFP plan below.
Community Buildup
In general, the objectives, values, scarcity, utilities, governance, etc. of the project are identified and targeted in parallel. Create a profile for your target. Let's derive the results of what position my content can maintain by referring to the target profile. Some teams create visual content for NFT PFP projects and use it to create communities, while others experimentally create communities first and build up target profiles. The order is the opposite, but the exact targeting and positioning work is the same.
Universe and Roadmap Setting
A 'story' is required to summarize and introduce the NFT PFP project. Set the project's vision and objectives, specify the plans and schedules to execute them, and disclose them to the target. The universe and roadmap are promises and declarations that can be shown to future community members. You must build a universe and a roadmap that you can keep. There may be unexpected issues that may not keep your promise. At that time, you should announce why you couldn't keep your promise and what direction you will revise it in the future. Considering governance, you can create a roadmap with community members in a transparent and democratic way.
Project Resource Establishment
Development, operations, promotional marketing, design resources, etc. are required for the project. Development resources can be acquired through Github, the developer community, and platforms where freelancers can be obtained. Securing development resources is the most important part of NFT PFP planning and the part that creators struggle with. If you select the OMNUUM service as a development resource, you can save time and money because it is designed to be available to anyone without knowing how to code.
Marketplace Selection
Marketplace settings affect target settings. Depending on which marketplace you are using, not only the network, coins, fees, etc. for your project will vary, but you also have to change the way you market and promote it. Find the right marketplace for your project and choose the one that stands out the most. In general, many NFT PFP projects are open in the OpenSea, for example, projects using Clayton can be difficult to target global targets due to network popularity.
Marketing and Promotion
Marketing and promotions are closely linked to community build-ups. Marketing promotion platforms should be selected according to the nature of the content and community. A typical NFT PFP project creates a community through discord and Twitter, and executes various marketing activities such as market research, marketing strategies, performance, and analysis. Promotion is a process of building relationships with community members through communication by considering how to promote the project. From writing a discord notice to communicating with potential community members through various channels, it can be said that thinking about how to bring them into the project is close to marketing.
Event
Once the NFT PFP projects are both minted and sold, there are often projects that disappear without meeting the promised roadmap. Projects that have low participation rates due to poor publicity in the community, or where the project team cannot keep their promises, end up disappearing arbitrarily or unintentionally. If the project has been successfully launched, various events must be held continuously since then.
Various utilities and governance systems are the process by which community members become owners of the community and give persistence to the project's roadmap. Smaller than that, you can help potential community members train on NFT projects, from AMA, project members introduction, and behind-the-scenes stories about project planning. Meet with community members through various platforms such as Twitter Space, Discord Voice Chat Room, and Zoom.
There is no order in the NFT PFP planning process. In the process of defining and branding your content, you organize and execute the overall timeline.
The core of community building is trust. Just as the NFT PFP project is transparently disclosed to all members of the community on the network, it makes promises and practices that could be kept.
